What’s it about? PriMagi is a stage contest that combines song, dance, fashion, and just a little magic. Matsuri longs to compete, inspired by Jennifer, the impossibly cool past winner, but has always been too shy. She gets an unexpected push, however, when transforming cat-girl magician Myamu drops through a portal and asks to team up.
Waccha PriMagi! is the tenth anniversary spectacular for the Pretty Rhythm multimedia franchise, an arcade game series that has inspired spinoffs and adaptations in manga, TV anime, and movies across its decade-long run. Each entry centers around fashion and music: the goal is not only to earn a high score in the rhythm game but to look fab while doing so, collecting custom outfits that may enhance your capacity to charm and wow the virtual audience. You can see these elements feeding into the plot of Waccha PriMagi, alongside a splash of magic.