Tag Archives: A Court of Thorns and Roses

Young Adult, New Adult (???) and the Weird Business of Demographics

What in the world is a marketing demographic? They’re something that often seems so simple, so based in real-life logic about how humans grow and experience things, that sometimes you can forget how constructed they are. And how much our idea of what is suitable for a demographic of young people—or, even what a young person is—can vary from person to person, publisher’s office to publisher’s office. Where are those lines drawn, and who is holding the pen? Is it authors? Is it agents? Is it marketing departments? Is it a confusing disaster with no concrete answer??

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